Hard Truths for People Who Actually Build
These aren't blog posts. They're operating systems. Sharp essays on technical design, startup strategy, and systems that scale humans - written for obsessive builders tired of generic advice. No fluff. No performative insight. Just power moves in paragraph form.
Your Boss Has a Plan B. You Don’t.
Think your job is safe? Think again. Learn why job security is a myth and how to build real stability through ownership, leverage, and a Plan B.
How Founders Waste £40k Building Apps No One Wants
Most non-technical founders burn £40k building the wrong product. This post breaks down why, and how to validate your idea before writing a single line code
Remote Work Isn’t a Dream - it's a Test in Discipline
Remote work didn’t free you - it just removed the walls around your burnout. Here’s what living and working from Crete taught me about freedom, focus and myself
Waiting for the Green Light? It's Not Coming
Stop waiting for the perfect time to launch. If you're hesitating, you're losing. This is the brutal truth every founder needs.
Freedom Isn’t Free. It’s Discipline.
Remote work looks dreamy - until loneliness, chaos, and burnout hit. Here’s the raw truth about what it really takes to survive and thrive outside the office.
Remote Work Is a Logistics Nightmare, Not a Lifestyle
Forget the laptop-on-the-beach fantasy. Real remote work means hauling gear, packing tactically, and rebuilding your workspace every time you land
When the Carpet’s Ripped: Embracing the Brutal Pivot of the Unknown
Life pulled the rug. Now what? Learn how to turn disruption into clarity, power, and your next unfair advantage.
The UK Is Crumbling - Here's How I Left and Built a Better Life
I pulled the plug on London. Now I build faster, cheaper, freer in Crete. Here's why leaving the UK might be the smartest move you'll ever make.
Why Building in Obscurity Is a Founder’s Secret Weapon
Being invisible isn’t a setback - it’s a strategic edge. Learn how to leverage obscurity to build ruthlessly before the spotlight hits.
How to Build a SaaS MVP When You’re Not Technical (And Don’t Want to Waste 12 Months on Fluff)
Learn how non-technical founders can build a SaaS MVP fast, avoid common traps, and launch something real in months - not years.