Founders need friction.
Not agreement.
Yes is dangerous.
Yes is easy.
Yes is what burns your runway.
The best builders don’t say yes.
They ask “why?”
They say “no.”
They challenge scope.
They protect the product from its own founder.
Dev shops?
They say yes to everything.
Why wouldn’t they?
Every new feature is billable.
Every new screen keeps them paid.
But that’s how you ship junk.
That’s how your MVP becomes a sandbox.
That’s how your clarity dissolves into confusion.
You’re not hiring a dev team.
You’re hiring a filter.
You’re hiring someone to say:
“Don’t build this. It’s noise.”
If they never push back, they’re not building with you.
They’re building for themselves.
That’s not a partner.
That’s a cost.