Startups don’t die from lack of code.
They die from lack of clarity.
Dev shops thrive on confusion.
Because confusion equals hours.
And hours equal invoices.
You think you’re getting help.
They think you’re a goldmine.
You add features.
They smile.
You extend timelines.
They nod.
Founders need to protect their scope like runway.
Because that’s what it is.
Scope is time.
Scope is cash.
Scope is momentum.
If you don’t define what matters, someone else will.
And they’ll always pick the billable option.
Don’t write specs to feel in control.
Build constraints to find truth.
Ship the sharpest version of your insight.
Not the most complete version of your dream.