Feature bloat is a silent killer of early traction.
Founders imagine traction as traffic, signups, or engagement spikes. Those feel tangible. But when your product is littered with tabs, toggles, integrations—each one dilutes focus. It dilutes purpose. It dilutes momentum.
Feature bloat signals lack of clarity.
— Users don’t know what to do.
— Developers don’t know what to fix.
— Founders don’t know what to measure.
It’s better to kill a feature than let it flounder.
A toggle that went unused? Remove it.
A tab users never click? Kill it.
That integration the team shipped for marketing? Yank it.
Every feature you remove strengthens signal.
It sharpens the core.
It clarifies the interface.
It empowers users to take clear action.
At Presso, we don’t build feature factories.
We build behaviour funnels.
Ask: what must users do now?
What matters most?
Then ship that. Nothing more.
Because pumps full of noise never catch real attention.
Kill feature bloat. Save traction.