Most founders outsource too early.
They think code is the problem.
They think a dev shop is the shortcut.
It’s not.
Dev shops build what you tell them.
Which means every vague idea, every bad assumption, every unproven hypothesis — gets shipped.
And once it’s shipped? You’re locked in.
Now you’re explaining why your MVP doesn’t convert.
Now you’re patching UI.
Now you’re managing someone else’s logic.
You didn’t buy velocity.
You bought entropy.
Founders need clarity.
And clarity lives closer to the code than most people are willing to get.
If you can’t write it yourself, fine.
But don’t disappear from the process.
Be brutal with scope. Be clear on outcomes.
Work with people who push back.
Because no one will care about your product like you do.
And if you hire people who won’t challenge you?
You’re just paying for silence.