I'm Kristian, and this is my personal corner of the internet - part notebook, part venting machine, part roadmap for building under pressure. I help ambitious people turn chaos into software and vague ideas into real traction. Not by handing over specs. By getting in the dirt and building like it matters. I design, I code, I steer. No fluff. No fanfare. Just sharp execution and hard-won insight from the frontlines. Learn more here →
Routine isn’t boring. It’s a survival system. Mine starts with a walk, then deep work, then real food. Same beats. Every day. Chaos kills clarity. If you’re building without rhythm, you’re burning time. Want results? Stop chasing variety. Start honouring repetition.
You hired a developer, got an app, and no users. Congrats - you built a ghost town. Developers don’t care if it works, only if it’s “done.” They ship specs, not traction. You don’t need a coder. You need a savage co-pilot who argues, tests, and builds only what gets clicked.
# **The £40,000 Graveyard: Why Most Founders Bury Their Startup in Dev Costs** Every week, another founder tells us the same war story: > "We spent £40k on a dev team, and now we have a half-...
Remote work sold you “freedom” - now you’re working Sundays in sweatpants. No commute, no cut-off. Just blurred lines and burnout in HD. Peace of mind > Paycheck. Simplicity > Status. Set your own metrics or die by someone else’s. Success isn’t a salary. It’s space.
Most MVPs don’t die from bad code - they die from bad timing. Founders drop £40k on builds with no proof, no plan, no users. What they call progress is just expensive procrastination. Validate first, or your product will end up where most do: forgotten in a Google Drive folder.
