Why you don’t need a co‑founder to build early traction

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Startup mythology says you need a co‑founder before you start. That’s false. What you need is traction. A working funnel. A minimal behavioural loop. Prove people care. Then co‑founders show up to build—not to prove your theory.

There’s a startup myth:

“You must find a co‑founder before building.”

Wrong.

Real traction invites co‑founders.

Behaviour fuels momentum.

Momentum attracts talent.

You don’t attract builders with empty promises.

You attract them with working patterns.

Start with:
— A clear pain hypothesis.
— A micro behavioural loop.
— A test that proves people cared.

Then you build something that hooks them in.

Then the right co‑founder shows up.

You don’t need a co‑founder to validate––

you need traction to recruit.