Most founders still equate traffic with traction.
But traffic is a vanity metric. It flatters you. It tells you people passed by.
Traction is a behaviour. A signal. A sharp edge into someone’s workflow, wallet, or worldview.
It’s the difference between a thousand views and one reply that says:
"Hey, I need this. Can we talk?"
Chasing traffic makes you optimise for impressions.
Chasing traction makes you optimise for use.
One builds audience. The other builds a product.
At Presso, we don’t build landing pages to “validate demand.”
We ship tiny functional cores that test behavioural pull.
And the only thing we count is how many people leaned in — not passed by.
Build for signal, not vanity.