You spent £40k on an MVP.
You got clean code, a login screen, maybe even a dashboard.
But here’s the truth:
Your product’s not broken.
Your thinking is.
You outsourced a build before validating a problem.
You built a solution without proving the pain.
You hired devs when you needed a strategy.
Now your MVP is rotting in a folder.
No users. No usage. No traction.
Just a graveyard of assumptions.
This is the founder trap:
Confusing progress with motion.
Thinking “launched” means “working.”
Paying for builders before having anything worth building.
The hard truth?
MVPs don’t fail because they’re ugly.
They fail because they’re premature.
Validate first.
Sell it before you ship it.
Then build with brutal focus — or don’t build at all.