If your marketing plan can't fit on one sheet, it isn’t a plan - it's a distraction.
Allan Dib isn't selling theory - he’s selling discipline. The 1‑Page Marketing Plan gives founders one sheet to own target, traffic, conversion, retention, referrals - all nine critical blocks laid bare. Overwhelm dies at page one.
This is marketing for founders wed to execution. Not gloss, not funnels fetish, but this: clarity, systems, ruthless action.
The Core Truth
Marketing only works when it’s clear - and measurable.
Confusion bleeds prospects. Dib’s framework:
- Before (Prospect): define market, craft message, pick media
- During (Lead): capture, nurture, convert
- After (Customer): delivery, increase value, trigger referrals
If you don’t know who you’re talking to, what you’re saying, and where it lands - you’re shouting into the void.
Why It Cuts Deep
1. Laser-Targeted Niches
Dib rips the tar off your targeting: pick a niche, own it. Widen, lose. Deep niche becomes premium positioning - price irrelevant.
2. Message That Hits Bone
Product features? Boring. Pain + proof lands deals.
“You feel ___ - we fix it because ___.” It's direct-response truth.
3. Media Discipline
Founder blunder: chase every channel. Dib demands focus.
Biomagnet page, lead ad, CRM integration - done well beats done everywhere.
4. Systemised Funnels
Every block sparks action - not aspiration.
Capture leads. Nurture sequence. Convert with guarantees.
Deliver expected delight. Map it, own it, repeat.
5. Lifecycle Monetisation
Marketing doesn’t start and end at acquisition.
Upsells, service expansions, referral mechanics - they’re built in phase three. ROI amplification, not one-call wonder.
The Hit List
- 9‑box one‑pager: stops plans from ballooning.
- Ideal Customer Avatar: enemy of generality.
- Direct‑response mindset: ads must pull cash, not likes.
- Metrics-first obsession: CAC, LTV, conversion - not vanity.
- Process over idea: repeatable steps, test fast.
The Brutal Edge
- If you haven’t locked down a niche and message - this will sting.
- No fluff, no philosophical fluff - it demands filling boxes and measuring.
- Requires founder discipline. It's not sit-and-read; it's do-and-optimize.
Who This Book Is For
- Solo founders drowning in marketing chaos
- Bootstrapped operators needing obsession-level clarity
- Service providers who whisper when they should scream
- Scale-stage founders needing a system to turn strategy into scale
Final Word
The 1‑Page Marketing Plan doesn’t whisper.
It grabs your collar and spits: do the work or be invisible.
Every founder with ambition needs one page.
Fill it. Then fill another. Then fill your bank account.
Grab your copy 👉 The 1‑Page Marketing Plan